EastRidge Brand Identity
- brand design overhaul
- style guide creation
- social media design
- motion design
During my college internship, I had the opportunity to create updated branding for EastRidge, a large church in Stouffville, Ontario. The church was looking to update their brand with a fresh and vibrant new feel to attract a younger generation.
Working with the existing logo, I developed a new colour palette and typography system, which were used to create the brand style guide.
Once the style guide was approved, I put the new design systems to the test with a variety of brand collateral, including social media banners, YouTube thumbnails, motion graphics for livestreaming, and Instagram post templates.
A selection of pages from the EastRidge Brand Guide
YouTube Banners and Thumbnails
A series of coordinating social media banners and YouTube stream thumbnails that reflect the new brand identity were also created. These were designed to be adaptable, yet visually consistent across the various banner sizes of different social media platforms.
Style 1
Style 2
Instagram Post Templates
I created a variety of custom Instagram post templates in Photoshop format, which the media team could easily edit with inspirational text or event details.
